The majority of my time is dedicated to my position as China Marketing Director with Kardan N.V., a large European investment group. This includes mostly dealing with positioning, branding, marketing, sales, leasing, and financing of commercial and residential projects developed by Kardan's local real estate arm, GTC RE China, where I serve as Vice President of Leasing and Marketing. I am also involved in the group's water-related investments in China, through Tahal and KWIG.

In addition, I serve as Director on the board of China New Media Corp., a US-listed advertising comapny.

In my spare time, I co-founded the Israel Chamber of Commerce in China, co-founded China's first Kosher Restaurant, and I provide strategy, communication and investment advice to a variety of corporate and government clients.